1
Watch the user
Observe, don't assume
I do this by hand
every single week.
2 hours a week
2
Log every pain
In the user's own words
user-notes.txt
3
Is it a real pain?
All three must be true
Happens often
Costs time or money
No good workaround
4
Value proposition
One sentence you can say out loud
For
the user
who
feels this pain
we
build it with AI
so they
get it back
Write it in one sentence your user would nod at.